If It Matters Measure It
It’s of extreme importance that you know your numbers.
By continually measuring the performance of your website we can make the necessary changes to ensure that we get the results that we’ve agreed upon.
Measurement usually includes:
- Number Of Visitors
- Time On Website
- Bounce Rate
- Pages Visited
- Search Terms Used
- Geo Targeting
- Revenue For Period
- Email Optins
- And Much Much More
Split testing also plays a big part in establishing whats working. ie. We could send 100 visitors to 1 landing page and see how many people opted into your email list.
We could send another 100 visitors to a landing page with different copy (but with the same offer) and then see how many people opted into your list.
By taking this approach we can see what landing page converts better.
We then rinse and repeat the process so we get the most optimised landing page for your offer.
Contact Hollie today on 01925 321868